Amazing new technologies pay off for people who put in the time – in the case of Eyeprint ID, all one minute of effort. Change can feel hard, even when it’s easy. Climbing into a new car for the first time, it takes a few minutes to figure out how the headlights or the wipers go on. Is the parking brake in the center console or down by your foot? Setting up the DVR was hard – from those cables to the settings – but now it’s easy for the whole family to record and watch shows. Even Facebook was kind of tricky at first for some of us. Anyone else try to comment on a friend’s baby pics and accidentally post on your mom’s timeline? Just me? Some learning curves are steeper than maybe we think they should be for us, and the harder those first steps, it seems, the more vital and easy the habit becomes.
Even the glance it takes to unlock Eyeprint ID can prove a little tricky for some people at the very beginning. Now as training goes, learning to look up and to the left is not so bad. But people are different. Some folks can sink eight pool balls in one shot. The best IT ninjas we know can set up a cluster and RAID in a matter of hours. There’s probably even someone out there who has learned to juggle chainsaws while debugging code. But maybe these same talented people might have trouble – just at first – keeping their eyeballs centered on their phone’s camera and then looking to the left. Yet if they are so-inclined, even these users can put in the literally minute of practice to improve their looking skills to overcome this limitation. Once they have mastered this trick, they can successfully harness the biometric power of the blood vessel patterns in their eyes. And then it feels a little bit like magic.
Most people have it down after two tries. And your colleagues, friends and family will find it incredibly easy. Try it out now: download the app on the iTunes Store (http://bit.ly/eyeprint-ios) or the Play Store (http://bit.ly/eyeprint-android). Train it with your own Eyeprint, then invite others to try to break in. It is just so easy; people will be amazed by the simplicity – not to mention the security.
Change can be a pain, but it can pay off – and the effort-to-win ratio usually isn’t has high as it is for Eyeprint ID. The big prize: Poof! – no more passwords. Remember how you felt after you figured out your Tivo or got your wifi network set up? How about what it was like after you spent some time with your first smartphone or finally used Facebook to schedule an event? It’s a safe bet you barely think about those first few hours or minutes of figuring things out. At some point beyond your training, you probably wondered: How did I live without this? Just wait till your eyes are the only keys you need for a digital toolbox. The “password poof” is less than a minute away.
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